Tickets being given away at Tescos
Earn World Open Tickets With Tesco
World Snooker has teamed up with Tesco to give shoppers the chance to watch the world's best snooker players at the World Open in Glasgow in September.
Just £7 worth of Tesco Clubcard vouchers* can be exchanged for an all-day ticket for any day between September 18 and 25. While £20 worth of Clubcard vouchers can be exchanged for an all-day ticket to the final day of the tournament, Sunday September 26. Clubcard customers can get further information on how to exchange at http://www.tesco.com/clubcard** Tesco's Clubcard scheme awards customers 2 points every time they spend £1 in stores or online, and every 100 points is worth £1 in Clubcard vouchers.
A spokesman for World Snooker said: "We're delighted to team up with Britain's biggest supermarket chain and give more people the chance to come to watch the best snooker players on the planet in action.
"It's a fantastic opportunity for Tesco shoppers to come and watch one of our most enthralling events without having to pay for tickets, and we'd urge anyone who hasn't been to snooker before to give it a try."
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(There details of how to do it are up on the website.) What do people make of this? I am torn between it being a good marketing campaign, or a move of desperation. It probably tells you what you need to know about ticket sales for this event. It could easily be interpreted as bad marketing, if you take the headline literally. It's like admitting ticket sales are poor.
But we all knew tickets sales were down and something needs to be done about it. It might prove a masterstroke in the long run. If people start going to snooker, and start liking it, at no cost to themselves, then that can only be a good thing. Maybe next time they come, they'll pay.
If World Snooker have any sense, they'll market this heavily at Tesco outlets. Nothing wrong with whacking up a lot of posters at Tescos, especially ones near the venue. If you get Ronnie, Ding and Hendry's mug everywhere advertising the promotion, whilst people are wondering around doing shopping, it'll get the event some exposure none-the-less.
Raising awareness of the tournaments is as much of a problem with ranking events as the fact that there at 15 reds on the table and no shot clock.
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