williamhill.com has renewed its title sponsorship of snooker's UK Championship for the next two years.
Europe's leading online betting firm, who offer the widest range of sports betting and gaming products on the market, backed the world ranking tournament for the first time last year and will do so again in 2012 and 2013.
This year's williamhill.com UK Championship will carry total prize money of £625,000 and runs from the 1st to 9th December at the York Barbican. It will feature 32 of the world's best players, with Judd Trump set to defend the title having beaten Mark Allen 10-8 in last year's thrilling final.
World Snooker Chairman Barry Hearn said: "There is a fantastic buzz about snooker at the moment, exemplified when young sensation Judd Trump won the title in York with an incredible display of potting.
"William Hill recognise that this sport is going places and they want to be involved, and we welcome them back with open arms to sponsor this outstanding tournament. They were clearly delighted with the amount of exposure they got for their brand from the event last year. The williamhill.com UK Championship is one of our biggest world ranking events and is watched by many millions of people worldwide.
"We look forward to working with the team from William Hill again with the target to deliver another exceptional event."
William Hill Chief Marketing Officer Kristof Fahy said: "The williamhill.com UK Championship is one of the highlights on the snooker calendar and we're delighted to continue our association with the event.
"Snooker has a massive global reach and our sponsorship will enable us to reach over 100 million potential customers across the world."
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