N_Castle07 wrote:But you’ve said many times that the media choose to focus on the negative side of the story so I can’t see the logic
Yes there has been a big response on snooker forums but I can’t see how this could be positive for non snooker fans.
If someone doesn't "care" then... they just don't care.As a marketing challenge, renewing interest in someone bored apathetic over the "same old-same old" is even more
difficult that capturing newbies, but the first step in achieving both is to get their ATTENTION!
Imagine this... A delivery man standing over his donkey laying flat down on it's side in the middle of the road.
He is late. He has a load of Snooker to deliver. "Get up you lazy ass!" he screams. The donkey just blinks his eyes.
The man, who could be a member of the peerage, grabs his whip and starts wailing away, still screaming .
The man is red-faced and sweaty and near exhaustion. Still, the donkey doesn't budge.
At that moment up rides a man with a white hat. Leaps off his horse walks directly up to the thrasher,
"How dare you treat this dumb animal with such cruelty!" rips the whip from his hands, and snaps it half over his knee.
He then walks briskly to the side of the road, picks up a tree limb the size of a leg and heads right over to the donkey.
Without saying a word, he raises the club and brings it down between it's eyes as hard as he can. CRACK!
The donkey leaps to his feet, shaking his head, and sounding exactly like Eddie Murphy in "Shrek" says "Did somebody say something?". The man in the white hat climbs up into the driver's seat, and just before proceeding to get the Snooker to town says "First, you have to get their attention!".
And in the media, unfortunately, and any glance at a rack of newspapers will confirm, "Dog Bites Man!" is trumped by "Man Bites Dog!" 9 times out of ten. Hence, Ronnie's success at getting attention on his sport from people who aren't snooker fan forum posters like us at all. Getting people to respond with a "Great" or a "marmite" doesn't really matter, what does is them buying into the message even a little... like a foot in the door. Even Barry Hearn cannot sell what doesn't exist.
It's like there are two ways to prove God exists... 1. Perform a miracle. 2. Say God doesn't exist.
After Ronnie's comments, Snooker exists for many more people than before.
Next!
In other Shocking Snooker News...Ferguson said: "
I am delighted to take up the position of WPBSA Chairman. I have been passionate about snooker throughout my life, so it's fantastic to be involved at what is an incredibly exciting time for the sport. My fellow board members and I will be working extremely hard to fulfill our roles in snooker's brave new world."
These kind of statements are usually scripted and vetted by PR people and lawyers and board members before we
hear them. If these people actually read books, and in this case I hope they don't, and understand the expression "brave new world" connotes a very troubling, distopian and totalitarian future, then I'm far more worried about that than Ronnie's "The WC is boring"...
=o|
Noel
...
http://en.wikipedia.org/wiki/Brave_New_World