The world ranking tournament runs from March 28 to April 3 and will be known as the Bank of Beijing 2011 World Snooker China Open.
Staged at the Beijing Student University Stadium, the event will see Mark Williams defending his title against the world's top players, including home favourite Ding Junhui.
World Snooker Chairman Barry Hearn said: "Our thanks go to the Bank of Beijing for showing their support of snooker by sponsoring this highly prestigious tournament. Our gratitude also goes to the China Billiards and Snooker Association and promoter International Sports Limited for their outstanding work in the delivery of this event.
"The growth of snooker in China continues apace - evident in the recent Masters final when Ding played Hong Kong's Marco Fu. We look ahead to another step forward for our sport in China with what is sure to be a superb event later this month."
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