World Snooker is delighted to announce that 12BET.com has signed up as the new title sponsor of snooker's UK Championship, following the outstanding success of their sponsorship of the recent World Open.
Snooker's second biggest ranking tournament and one of the most keenly anticipated events on the sporting calendar, the 12BET.com UK Championship runs from December 4 to 12 at the International Centre in Telford.
Leading online betting firm 12BET.com enjoyed a first taste of snooker at September's 12BET.com World Open in Glasgow, a thrilling event which saw Neil Robertson beat Ronnie O'Sullivan in the final. They have now added this year's UK Championship to their sponsorship portfolio.
World Snooker Chairman Barry Hearn said: "The fact that 12BET.com has invested in the next major event shows that they were delighted with the exposure they gained for their brand at the World Open. It is a testament to what snooker can deliver in terms of exceptional reach of the television and media coverage.
"The UK Championship will be broadcast to hundreds of millions of fans on BBC, Eurosport, CCTV in China and across the globe, so it's obvious why our product is attractive to sponsors. We're thrilled to welcome 12BET.com on board for the UK and we look forward to continuing to build a close relationship with their team."
Rory Anderson, Chief Executive for Europe at 12BET.com, added: "We are looking forward to the event and the global exposure it will generate for the 12BET.com brand."
The UK Championship is one of snooker's most historic and celebrated events, a regular fixture on the calendar since 1977 with most of the sport's greatest names inscribed on the trophy.
Competing for the £625,000 prize fund this year will be the likes of Rocket Ronnie O'Sullivan, Stephen Hendry, John Higgins, 12BET.com World Open champion Neil Robertson and defending champion Ding Junhui.
Tickets for the event are on sale now - for details call 01952 561700 or visit www.worldsnooker.com/tickets
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